12/10/2012

With some clever thinking, it's possible to offer customer service that actually generates profit for your company, writes John Jantsch. "The way to do this is make it a formal package, think about it like a product and offer it either as a tangible added value or as an à la carte offering," he writes. For example, you can hold regular question-and-answer sessions or create online courses to educate your customers.

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