Journalists will pay more attention to your press releases if you get straight to the point, keep things short and tie the discussion to topics in the news, entrepreneurs say. It's also a good idea to build relationships with reporters and use an interesting subject line to make sure recipients read your e-mails, they say.
Vermont is the state with the highest percentage of pet owners, according to the AVMA's recently released U.S. Pet Ownership & Demographics Sourcebook, which catalogs pet ownership trends. Nearly 71% of homes in the state include a pet. The report also notes that visits to the veterinarian's office are down since 2006 for dogs and cats.
Being a responsible pet owner is about more than providing food and water, writes veterinarian Ann Hohenhaus, and she says the AVMA's guidelines for pet care are a good resource for owners. The guidelines include sound advice for ensuring pet health through preventive care, providing environmental enrichment and helping limit overpopulation.
A microchip implanted in a terrier mix dog made it possible for the animal to be returned to its owner after wandering 1,170 miles from its home in Mississippi. "This is proof that every pet should be microchipped. Microchipping works," an animal control officer said. View AVMA's microchip backgrounder.
In Atlanta, AVMA board members, staff and association members discussed accreditation of foreign veterinary schools at Saturday's AVMA Live session, among other topics. Dr. W. Ron DeHaven, AVMA CEO, said: "Not to ignore the potential economic impact on graduates of domestic schools, but we can't ignore the population becoming increasingly Hispanic, and we don't have a domestic workforce to address that. You can't say increasing diversity is going to be a negative thing."