In-store pickup of online orders has been around since Circuit City started it in 1999, and florists mastered same-day delivery even before that, but only recently have the two features begun to transform the way consumers shop, writes Shop.org executive director Vicki Cantrell. Retailers from Toys R Us to Office Depot are adding same-day delivery and pickup offers, which require the right infrastructure, robust data and store associates ready to support the services.

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