It can feel like every coming year holds loads of new challenges for digital marketers, but 2013 will be an especially eventful year, writes Will Margiloff. With mobile going mainstream, agencies fusing Big Data with creativity, and investors getting smarter about how to spend their money, the stage is set for a big shift in marketing in 2013. "Most of the shifts transforming our business have already been set in motion, so 2013 is the year a lot of them become real," Margiloff writes.

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