Financial advisers who want to rank high in search engines and better manage their online "webutations" need a Google+ page, writes Michael Kitces. Google's new AuthorRank is a system that tracks authors and determines who is influential. However, the content must be tied to a specific Google+ profile. With AuthorRank, Kitces writes, financial advisers do not necessarily need to create a valuable website of content, but instead become valuable creators of content "wherever it happens to be."

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