1/24/2013

When implementing a mobile CRM initiative, it's important to focus on simplicity and to ensure that the system is well-designed, experts say. "When thinking of mobile CRM content, try to place yourself in the consumer's shoes and think about what kinds of actions they are most apt to undertake while on the go," said Dan Cronyn of TheLadders.

Full Story:
E-Commerce Times

Related Summaries