If you've been asked to give a presentation at your company's sales kickoff meeting, you can make your content more interesting by borrowing some techniques from the world of e-mail marketing, writes Heidi Bullock. Tailor your approach to the specific needs of the sales representatives, and make sure you start strong so they will listen to the rest of your presentation. "You have 30 seconds at the start of the presentation to hook your audience," she writes.

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