1/23/2013

Companies who have noticed that LinkedIn Answers is being shut down have six alternatives for connecting with others and providing thought leadership, writes Jeffrey L. Cohen. Starting your own LinkedIn Group and dedicating someone to monitor another Group for relevant points of entry is a start. Promote your LinkedIn Company Page on your own corporate page, and increase engagement by adding photos and stories there. Also, recruit employees to get involved by connecting their Slideshare accounts to LinkedIn so that their efforts can be automatically promoted by status updates.

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