Developers overlooking the gaming industry do so at their own peril: The in-app purchasing models they have pioneered "are the most interesting examples of the skills that result in app development success," Steve Patterson writes. They have also mastered multiplatform difficulties as well as "iterative data-driven mobile design and development," he adds. "Whether the app developer's goal is to build an app to enhance a corporate brand or the next Twitter app, they would be well served in striving to achieve the mobile game companies' development skills, and ability to create a community of satisfied and returning users that achieves their corporate ROI."

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