Kaley Cuoco will star in Toyota's first-quarter Super Bowl ad from Saatchi & Saatchi in Los Angeles. The star of CBS' "The Big Bang Theory" is already part of a teaser campaign in which she is dressed in lavender and grants people's secret wishes, which correspond with the lyrics of the 1990s rap song "I Wish." The teaser ties into a consumer wish-granting contest that will culminate at the Super Bowl.

Full Story:

Related Summaries