1/4/2013

Brands in a variety of industries have been making imaginative uses of QR codes recently, writes Ekaterina Walter. The codes have been employed to help commuters make supermarket purchases as they wait for trains, offer fashion tips for clothes shoppers, provide audio tours for museum visitors and offer food suggestions via codes on wine bottles. "QR codes have really taken off recently as marketers find creative ways to integrate them into campaigns," she writes.

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