Wieden+Kennedy's commercial for Nike's Mercurial Vapor soccer shoes picture Cristiano Ronaldo as a forceful wind blowing past opponents, leaving destruction in his trail. The tagline is "Be Fast. Be Mercurial." Barking Owl created the music for the spot, and W+K Global Creative Director Ryan O'Rourke said that it "allowed us to build slow and mysterious and then erupt out of nowhere into playful energy at the end."

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