NRF expects a crowd of about 27,000 for Retail's BIG Show, the annual conference that kicks off in New York City on Sunday with a slate of high-profile speakers including the CEOs of Macy’s, Starbucks and Wal-Mart. "For us, the focus is going to be on the positive opportunities that exist. None of the challenges are insurmountable," said NRF President and CEO Matthew Shay.

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