Procter & Gamble plans to distribute more than 40,000 samples Wednesday in New York City to help consumers tie the P&G name to its brands. "It's the world's biggest stage," said Jodi Allen, vice president of North American marketing and brand operations. Products from 25 brands will be given out, including Crest, Pampers and Cover Girl.
A.G. Lafley, back at the helm of Procter & Gamble after Robert McDonald resigned, has changed the company's organization, creating four global business groups. Each is led by an executive who could become the next CEO. "These new assignments mean A.G. is likely to stick around for at least a couple of years in order to ensure that the person who gets the CEO job produces results and earns the support of the other successor candidates," said John Wood, a vice chairman of search firm Heidrick & Struggles International.
Procter & Gamble has launched PGConnectDevelop.com, an extension of its Connect+Develop program, to better connect innovators with the company's priorities. "As P&G enters its second decade of Connect+Develop, our focus is on strengthening areas of our open-innovation work to deliver more discontinuous, breakthrough innovations," said Laura Becker, general manager of Connect+Develop and global business development. "Part of that work means making connections both easier and more effective."
Robert McDonald, CEO of Procter & Gamble, in testimony to Congress, asked for lower corporate tax rates and an end to taxes on foreign-earned profits. "If we are handicapped by an uncompetitive corporate tax system, we will slow the growth of the U.S. economy to the benefit of our competitors," he said.
One of Procter & Gamble's secrets to having its products in 98% of American households is that marketers constantly look for ideas on new products and change existing ones. The consumer products giant tests experimental products, such as toothpaste and shampoo, on subjects -- about 40% of them -- from the greater Cincinnati area.