Restaurateur Emmanuel Verstraeten has introduced a new symbol on the menu at Rouge Tomate, his Michelin-starred New York City eatery, to designate dishes that have been designed by chefs and dietitians for optimal health without leaving out the flavor. He aims to spread the red SPE Certified logo to other food-service outlets, and has already sealed deals with the University of Massachusetts, Celebrity Cruises and the Hotel Plaza Athenee.

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