Super Bowl advertisers have increasingly turned to releasing teasers for their Super Bowl ads to generate online buzz ahead of the game. Mercedes-Benz released a spot featuring supermodel Kate Upton that has already garnered 4.6 million views by provoking controversy and online discussion, while Coca-Cola is hoping to excite fans by letting them vote on which version of its ad "Mirage" will air after the game. "Without a social media component, a Super Bowl ad is worthless," said David Johnson, CEO of PR agency Strategic Vision.

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