Casual gaming company Storm8 says it has hit 10 million daily active users. The maker of iMobsters, Pet Shop Story, Bubble Mania and Slots, among others, proves the strategy of being device neutral and coming early and often to market, Kim-Mai Cutler writes. "The advantage of having such a large reach means that the company won't have to spend as much to acquire new users. They can just funnel players from one game into another," she writes.

Full Story:

Related Summaries