Amazon has kept its top spot as the best perceived brand for the first half of this year, according to YouGov BrandIndex. Among the biggest gainers in perception so far this year are General Motors, Target and travel site Trivago. "Most of the brands at the top of the list invest heavily in advertising and marketing," said Ted Marzilli, CEO of YouGov BrandIndex.
Amazon was the best-perceived brand of 2014, according to the annual YouGov BrandIndex list. YouTube and Netflix rounded out the top three, highlighting the popularity of online streaming services. "With Samsung, Apple [and Google] also on the list, [the list] emphasizes that technology is so pervasive in our lives that people identify with the technology choices they make," said Ted Marzilli, CEO of YouGov's BrandIndex.
Wendy's has added Esri Business Analyst into its arsenal of IT tools for market analysis and site selection. "With Business Analyst, everything we need -- including mapping, analytics and modeling -- can be done on one platform that is scalable across our organization," said VP of real estate Dennis Hill.
Visa, BP and McDonald's earned the highest lift in brand perception from their marketing during the London Olympic Games, according to YouGov BrandIndex. BP had made a dramatic rise from negative to positive territory during the height of the Games, but slipped back into negative territory by the Games' end. It still ended up improving its score 5.7 points, topped only by Visa's 16.5-point improvement.
McDonald's brand perception is lagging behind its sales figures, according to this article. Although the brand remains among the most valuable in the world, many consumers can't see beyond the burgers and fries and rank the chain lower on the scales of taste, quality and friendliness. The company has been tackling the perception problem by addressing the origins and quality of the food it serves, revamping Happy Meals and attempting to reshape public opinions about "McJobs" with its National Hiring Day event.