1/16/2013

Target has announced that its physical stores will match prices set by online rivals such as Amazon -- an ambitious strategy that could backfire, writes Rafi Mohammed. It's simply impossible for big-box stores to sustainably match prices set by rivals that don't have similar overheads, Mohammed argues. "Target is giving away too much value: this move is akin to offering full-serve gas at self-serve prices," he writes.

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