Jaguar expects the F-Type sports car to compete against the Porsche Boxster and the BMW Z on the lower end of luxury, and it's running a photo contest via social media for a chance to win a test drive. The F-Type contest is being promoted on Facebook, Twitter, YouTube, Google+, Instagram and FourSquare as owner Tata Motors looks to increase sales of the brand in emerging markets, writes Karl Greenberg.

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