1/14/2013

Tumblr resisted getting into online advertising for years -- but the company is now building out a full-scale ad business, says product chief Derek Gottfrid. So far Tumblr has run a few hundred campaigns with brands such as Adidas and Burberry, and is hiring national sales teams to make its ad offerings more widely available. "We've ramped up really quickly," Gottfrid says.

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