As attendees descend on Las Vegas this week for CES, 3,100 vendors will showcase their new and updated consumer electronic devices, including high-end television sets, smartphones, smart cars and printers. The most cherished consumers for consumer electronic manufacturers are those with the most disposable income. These consumers are often the first to adopt new technology because they want the latest and greatest. The rest of the population follows as the price of new technology decreases. Does consumer electronics spending and ownership vary across the country? What type of consumer buys which types of technologies? This article explores a few examples.