Word-of-mouth-marketing is especially powerful online, as information spreads quickly and can reach people everywhere, thanks to mobile devices, writes Ray Shaw. As a result "Word of Mouse" is quickly turning into the most important online marketing tool available. "WOM is fast becoming the perfect promotional tool because each recipient has the potential to become a “referrer” –- which means that you need to do everything you can to encourage live tweets and develop viral marketing campaigns using your immediate networks and their networks," he writes.

Full Story:
iTWire (Australia)

Related Summaries