Although digital ads account for just a small portion of most magazines' revenues, Wired says its fourth quarter saw digital ad figures pull even with print. For all of 2012, digital accounted for 45% of Wired's ad revenue. "Hitting 50% is proof that there is a successful template inside of this industry that can be followed by others and that having a magazine doesn't necessarily need to be an analog anchor around your technological neck," commented Wired Publisher Howard Mittman.

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