1/11/2013

Agency bigwigs say they were neither wowed nor disappointed by Yahoo CEO Marissa Mayer's Consumer Electronics Show keynote. Mayer promised to streamline Yahoo's operations and introduce a more consistent back-end architecture for its services, but didn't pitch any compelling new advertising units or services, executives noted. "Advertisers don't see the spark any more," said one attendee. "Yahoo is low on the list and not just alphabetically."

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