Some small businesses are spending in excess of $100,000 on social media, although the median expense is $1,000 to $2,499 annually, according to data gathered by the SMB Group. If you want to become active on social media, it's important to develop a strategy and put at least some money where your mouth is, Anita Campbell writes. "It's not bad to spend -- just bad to spend unwisely," she writes.

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