Should you be worried about social media fatigue?: Brands that focus on word-of-mouth marketing targeted at influencers and multichannel efforts that lure fans with clear incentives will find their social media efforts remain relevant to users, SmartBrief's Jesse Stanchak writes. "If you do a better job of adjusting to compensate, it could even be a good thing for your brand, as your confused competitors get left in your wake," Stanchak writes in SmartBrief's SmartBlog on Social Media.

Related Summaries