Starbucks, which acquired the Evolution Fresh juice brand 14 months ago, has begun selling the products at its cafes in Boston and New York City. "We are excited to bring the fresh-picked taste and nutritional benefits of fresh-pressed fruits and vegetables to our customers on the East Coast, and it’s just the beginning," said Jeff Hansberry, president of Starbucks Channel Development. "Evolution Fresh will arrive in your city, soon."
Labels on cans of Monster drinks now list Nutrition Facts instead of Supplement Facts and include caffeine amounts. A shift from nutrition supplement to drink means the drinks must follow different labeling guidelines.
Joth Ricci is leaving First Beverage Group to become president of the 10-store Stumptown Coffee Roasters. "I found my desire was more to be an operator than what I was doing," said Ricci, who was a managing partner at the investment and consulting company.
Weight control and nutritional drinks have shown strong performance recently. Coca-Cola recently made a move to acquire an ownership stake in protein-enhanced beverage Core Power. Muscle Milk, another product in the same category, continues to post rapid growth.
Big Geyser has won exclusive rights to deliver Monster Energy and Sparkling ICE drinks in the New York City metropolitan area. "Our priority number one is to grow market share for Monster and Sparkling ICE and to grow market share for our existing core beverage brands," said Jerry Reda, chief operating officer of the distribution firm.