The American Petroleum Institute's post-election ad campaign targeting what it calls "job-killing energy taxes" shows that the group was unfazed by the 2012 election results, observers say. The idea of the campaign, which uses a mix of media and includes grass-roots organizing, is to start from the ground up, said Jack Gerard, API's president and CEO. "[One] of the things we've changed about the way we do our work at API is, we're going to the people. The Congress is a lagging indicator. The Congress responds to the voters," he said.