When Sunday night's Super Bowl was interrupted by a prolonged power outage, brands took to Twitter to riff on the extended delay. Bud Light and Speed Stick quickly bid on promoted tweets linked to the words "power outage"; Oreo and Tide posted graphics linked to the blackout; and Audi tweeted an offer to send some LEDs to the Superdome, which it noted was sponsored by fellow luxury auto brand Mercedes-Benz.

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