Moo Mixers Syrups plans to launch a line of seven all-natural, low-sugar milk-flavoring syrups next year, in an effort to stunt the decline of fluid milk consumption among children and encourage them to drink milk, rather than soda or juice, Moo Mixers President David Folster said. Moo Mixers syrups are expected to be available in seven flavors: orange-vanilla, banana, chocolate, birthday cake, raspberry, cookies and cream, and vanilla cream.
Children in elementary and middle school can enter cereal-box designs in a contest by H.E. Butt Grocery. Two grand-prize winners will get $5,000 for their school, and their artwork will appear on H-E-B Toasted Oats and H-E-B Honey Nut Toasted Oats.
Dean Foods has reduced sugar in TruMoo chocolate milk by 40%. The low-fat version has 140 calories per serving, and the fat-free version has 120 calories. Both provide nutrients including calcium, potassium and protein.
First Beverage Group said it will debut its Oatworks oat and fruit smoothies at the same time in Boston and San Francisco. The drinks, made with fruit puree and a proprietary oat fiber, are being introduced in Pomegranate & Blueberry, Strawberry & Banana, and Mango & Peach flavors.
PepsiCo's Quaker Oats has chosen Goodby, Silverstein & Partners for creative chores after a review involving three Pepsi roster shops. Goodby's assignment includes Quaker Oats, Life and Cap'n Crunch cereals, as well as Aunt Jemima and Rice-A-Roni.