Video and audio licensing firm Pond5 has launched an ad campaign promoting "Star Wars" by enlisting its characters in a fake election. In the ads, characters such as Chewbacca, Han Solo and Darth Vader run in an election to become the galaxy's leader. The campaign is expected to run through January.
Fiat Chrysler is promoting its Fiat, Dodge, Chrysler and Jeep vehicles in seven "Star Wars" television ads. One spot features white Dodge vehicles as Stormtroopers, led by a black Dodge Viper as Darth Vader.
Peter Mayhew, who wore the Chewbacca suit in the original "Stars Wars" trilogy, has posted on his Twitter account a slew of never-before-seen photos from the making of the movies. Among the best snaps: Carrie Fisher -- a.k.a. Princess Leia -- lounging with her stunt double; Darth Vader about to get smooched; and C-3PO using an umbrella as shelter from the desert sun.
The "Star Wars" brand has debuted on Instagram, and the account has quickly amassed more than 143,000 followers. The first photo, a selfie of Darth Vader, has garnered more than 44,000 likes and numerous comments, including tips on how Darth Vader can improve his selfie skills the next time around.
Coming up with innovative solutions is about identifying emotional tension, and often that means finding an enemy, says creative director and author Luke Sullivan. Just as "Star Wars" would have been dull without Darth Vader, so even the most creative ideas will draw yawns unless you can frame them in opposition to something or someone, Sullivan explains.