2/28/2013

More than half of mobile users surveyed said they had noticed ads while using a mobile application, and two-thirds said they were persuaded by an ad in a mobile app to visit a brand's website, according to a study in InMobi. These findings show "there are great opportunities with mobile" as consumers grow "more receptive to mobile advertising than ever," said Shrikant Latkar, vice president of marketing at InMobi.

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