CVS Caremark has launched a healthy snack line called Gold Emblem Abound, which features more than 40 items such as snack bars, trail mixes, dried fruit, popcorn and rice chips. The brand accompanies the chain's new Fit Choices program, which groups in-store offerings into four tag categories: heart-healthy, sugar-free, gluten-free and organic.
Goetze has added front-of-pack labels to its Caramel Cremes and expects 90% of its products to carry the information by the third quarter of 2014. “We are proud that the first product donning the new front-of-pack label is one of our oldest selling pack configurations, actually dating back to my grandfather: the Caramel Creams tray pack," said President and COO Mitchell Goetze.
AGI-Shorewood Group has developed a system for creating gum packaging with magnetic closures. The system, which uses a coating that is applied during printing, can also be used for beauty items and cosmetics, said Greg Chup, director of innovation.
An Oreo video by Wieden+Kennedy shows "physicist and copywriter" David Neevel, who says he invented a technology to separate the cookie from the creme. Dramatic music, a complex contraption and funny answers to off-screen questions about how he made it make this ad a winner, writes Sam Thielman.
NCA is planning a July 26 webinar to address the latest regulations related to food safety and labels. Topics are expected to include front-of-pack labeling, third-party certification, and what to expect during inspections.