Facebook is temporarily suspending its Preferred Marketing Developer applications process while it works out rules that may involve referrals and a "badge" rating system that emphasizes "expertise in paid as well as earned and owned media strategies," Mark Walsh writes. In an e-mail to developers, Facebook wrote, "Please note that if you do not buy ads or sponsored stories on behalf of your clients, you will need to show us that you have the ability to pitch a Facebook holistic strategy and influence your clients on media spend."

Related Summaries