Coming up with fresh content for a brand's social media presence can be a challenge, Scott Robertson writes. If you're running out of things to say, try posting real-time research, everyday happenings from your business or using social media to amplify your media coverage. "It sounds simple and obvious, but so does 'rinse and repeat' and yet they print that on shampoo bottles. ... It amplifies the value of your media coverage, and you may get your followers talking about you and sharing your message that way," he writes.