2/25/2013

After choosing a Twitter handle and filling out your bio, you can begin to build your presence on the social network by tweeting content that your followers will care about, writes Álvaro J. Soltero. "[T]he most important resource you can use to build a Twitter community is your knowledge of your target market and how to reach them," he writes. You can gauge your success by tracking the number of clicks your content gets and monitoring the use of your hashtags.

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