2/4/2013

Manufacturers of car air fresheners are raising a stink about trademark infringement involving a Grey Global Group initiative for BMW. Car-Freshener Corp. and Julius Samann Ltd. claim that when the agency made a spot for BMW preowned cars, it used air fresheners with a trademark-violating pine tree shape. Grey says that Another Dancing Bear Productions and Scent USA were responsible for clearing the trademark of the air fresheners and that the trademark holders weren't harmed in any case.

Related Summaries