The first step to coming up with a good name for your company is to think about the emotions you want your brand to inspire, writes Alex Honeysett. "Write down all of the words and phrases that you want associated with what you do," she advises. After brainstorming on your own, work with the other people at your company to come up with some ideas. Check if those names are already in use, and see whether the URLs associated with them are available.

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