Medical companies and the U.S. government are working separately on texting and other mobile-based initiatives designed to promote better health habits among children. The Department of Health and Human Services is developing TXT2Tots, based on its Text4Baby program, aimed at promoting wellness to parents of children under the age of 5. The private sector is joining in with mobile and online-based solutions, many of which encourage kids to become more active. "[T]he engagement with digital technology is increasingly pervasive," said Richard Tate of HopeLab, whose Zamzee unit has developed an activity monitor.

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