Irene Rosenfeld, chief executive of Mondelez International, said Oreo sales could double from their current $2 billion worldwide. "Oreo has now surpassed the billion-dollar threshold in developing markets, up 20% last year alone," she said. "In the U.S., the brand grew 6% last year as we used innovation and some of the most creative marketing in the business to keep Oreo fresh and relevant."

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