"House of Cards," the first TV series developed for Netflix, is taking a nontraditional approach to its format by releasing all 13 episodes today. The producers, who expect to capitalize on the trend of people watching entire seasons of shows in rapid succession, have tailored the storytelling to fit this new style of consumption. The series "assumes you know what's happening all the time, whereas television has to assume that a big chunk of the audience is always just tuning in," said Ted Sarandos, Netflix's chief content officer.

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