Oracle will market Eloqua by integrating it within its customer experience group of software offerings, writes Chris Kanaracus. Eloqua can "create modern marketers ... [who] know exactly what their customers want," says Executive Vice President of Product Development Thomas Kurian. Touting its benefits for a direct sales force, Eloqua CEO Joe Payne says the software can help firms "see who wants to buy today and [then] prioritize those folks for your sales organization."

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