After Sen. Marco Rubio, R-Fla., took an awkwardly timed chug from a Poland Spring bottle during his State of the Union rebuttal speech, watchers took to Twitter to crack jokes. Poland Spring, however, waited until the following morning to make a Facebook post acknowledging the episode. "[T]here is growing expectation that if a product is involved in a moment in the public eye, it ought to react immediately in social media," writes Stuart Elliott.

Related Summaries