Puffs Facial Tissues is sponsoring a social-media-driven Puffs Kisses charitable campaign this Valentine's Day season. Facebook fans can send virtual kisses to friends, with Puffs promising to donate $100,000 to Dress for Success, a charity that helps disadvantaged women. Meanwhile, Macy's is using Valentine's Day to market a charitable program for the American Heart Association's Go Red for Women campaign. Macy's will pony up $2 for every post with the Twitter hashtag #MacysGoesRed, up to $250,000.

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