Waste-management company Recology is working with San Francisco to make the city a zero-waste community by the end of the decade. Recycling, compost and other diversion tactics will be employed. "In the waste industry, the big money has been made putting solid waste in landfills. To me, that's not waste management: It's just putting waste in a hole in the ground and hoping nothing goes wrong. If you can put waste back into commerce, that's much smarter," said Michael J. Sangiacomo, president and CEO of Recology.