After featuring fake advertisements for wacky items in Snickers print ads starring Jerome Bettis and Joe Theismann, Mars is offering real coupons for non-candy products. The first set of ads aims to demonstrate the "You're not you when you're hungry" tagline with unlikely endorsements, such as a coupon encouraging men to take 20% off of ProFlowers if their hunger made them say something they regret. The creative is "a way for us to talk to men in a way they'll say, 'That's me,' have a chuckle and get rewarded with a discount," said Roy Benin, Mars Chocolate North America's chief consumer officer.

Related Summaries