Toshiba America Medical Systems is encouraging co-marketing by successful partners by creating an online Image Maker program. The portal provides Toshiba Medical customers with marketing advice and materials relating to expensive equipment such as X-ray and ultrasound machines, helping the partner's often challenged marketing budgets. "By providing this added support to our customers, we are able to get our message out there to a much greater extent than we would otherwise be able to," says Catherine Wolfe, senior director of corporate and strategic communications.

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