2/13/2013

Virgin Mobile wants to brand the day before Valentine's Day as "National Break Up Day." The carrier is seeking to associate ending bad relationships with liberation from cellphone contracts and saving money. Nearly 6 in 10 of people responding to its survey said that if they were considering a breakup around now, they'd want to do it before Valentine's Day to avoid the cost of the holiday. The company is backing the effort with a social media offer of $100 off a Samsung Galaxy SII with a no-contract plan.

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