You can build beautiful infographics with free tools such as Easel.ly with its 15 built-in themes or Visual.ly with its data visualization capabilities, writes Carol Francis. She offers a list of links to tutorials as well as links to free infographic elements.
Many WordPress portfolio themes are free for use and customizable for coders and noncoders alike. This article by Carol Francis offers a list of 30 customizable themes with styles, including minimalistic to gridlike designs as well as themes with responsive design elements and custom menus.
Easy-to-change code is "the Holy Grail of programming," writes Patkos Csaba -- but many sites and applications are still plagued by opaque source code and other problems. There are numerous techniques to make your code easier to update, but implementing them requires time and effort. "At the end of the day, it all comes down to how much you care," Csaba writes.
Small businesses' Web-marketing missteps leave behind a trail of abandoned social media pages, out-of-date information and spam-clogged websites, writes Jennifer Shaheen. That digital detritus confuses and turns off potential customers. "Making sure that all of your digital marketing efforts are accurate, correct, and in alignment with your strategic plans is a form of customer service. When you get it right, it's easy for your customers to find you quickly," Shaheen advises.
Many website designs are making use of advanced scrolling effects to dazzle their visitors, writes Carol Francis. Some sites use parallax effects to draw in potential customers, while others scroll up instead of down, or use metaphors such as dripping paint, motorbike rides or descending elevators to give their users a memorable experience.